Evolved Publishing: A Philosophy

Now that our new Evolved Publishing website is up, we’ve had some visitors and inquiries.  One thing has become clear: we need to clarify what we’re looking for.

First, we play the role of publisher, but not in the traditional sense.  Let’s face it: these are not traditional times for the industry.  The author will always be at the center of everything we do—we are truly an authors’ cooperative.  We essentially “facilitate” a “higher level of self-publishing” for the author, attaching the Evolved Publishing name to the piece.

Why is that important?

Because book buyers, when they see “self-published,” know that they’re taking a huge gamble.  Conversely, when they see the Evolved Publishing name, they’ll know that the piece has endured rigorous review for quality and professionalism.  How can we assure readers of that?  By participating in the process before publishing the piece.

This is critical.  We are not just another marketing arm for authors, like Facebook, Twitter and LinkedIn, etc.  We are quality assurance gatekeepers.  We review every piece.  If it needs editing, and most manuscripts will, we do that too, or insist that the author has it edited by a qualified professional of their choosing.

As we’ve said so many times, to succeed in the crowded eBook and self-published print book markets, your piece must rise above all that white noise.  We must do many things to make that happen, but the first—the very first—of those is producing a well-crafted, well-written, engaging, fun piece.

And let’s be clear: readers don’t have fun when they must wade through poor grammar, bad structure, weak and non-evocative prose, adverb after adverb after adverb after lazy adverb, a slew of clichés, dull characters, or an illogical, unbelievable story.  Or all of the above.

Every writer, no matter how good, drops in one or more of the above boo-boos, more often than most of us care to admit, without even realizing it.  I won’t go into all the reasons for that here.  I’ll simply say that we at EP believe that every writer’s piece requires independent, objective review before it’s ready for primetime.

We do that before we put the Evolved Publishing stamp of approval on a piece.  We believe our readers will love us for it, and that our authors will benefit greatly because of it.

‘Til next time, and as always, remember: To write well, you must work hard.  To succeed in this tough gig, you mustn’t be lazy (or discouraged).

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