One of the primary concerns that has driven me from Day 1 of my writing career is this: How shall I appeal to readers, so that they will want to read every piece I publish?
Ultimately, the answer is simple: Provide the reader with a great reading value.
Okay. Great. How shall I: (A) Produce the best possible book, and; (B) Convince potential readers to take a chance on it?
Well, I provided part of that answer in an article I posted yesterday: From Evolved Publishing: Our Covenant with Readers