Author, Editor, Publisher, Coach

This was a difficult decision for me, but it made perfect sense.

I’ve decided to postpone the release of my novel, Forgive Me, Alex. I am now stating for the record (etched in stone, folks) that the release date for my psychological thriller is (Shouldn’t there be a drum roll or something?):

December 20, 2011

Yep, just in time for Christmas, so be sure to stay in touch with the big guy up north. To those of you who’ve been anxiously waiting for me to launch the book, I beg your patience for just a bit longer.

So why the delay? The simple answer is that I need a little more time to establish a coherent launch strategy. I’ll want to promote it, advertise it, market it, generate some buzz, make children weep in the streets and make real singers of Milli Vanilli… err, okay, maybe not those last things. I may also do all of this in a coordinated effort with two other authors from our Evolved Publishing team, who will be releasing books around (or exactly) the same date.

When releasing a new book, it’s not just about writing it and getting it out there, it’s also about managing the business end of things. And that requires more time and preparation than I’ve been able to devote to it so far.

So please hang in there, my friends. It’s not so far off, in the grand scheme of things. And believe me, no one is more anxious than I am. So stay tuned—more to come soon.



  1. tgayer

    Mmmhhh.. DT, I concur… something about his eyes… And Lane… I'm looking forward to 20 Dec- enjoy the fanfare!

  2. MAJK

    a comprehensive launch strategy is mandatory especially at this time of year and frankly a Christmas release is nicely timed call for those avid readers who want new books

    • Lane_Diamond

      Thanks for stopping by, MJ. I know you're right about part one, and I HOPE you're right about part two. 🙂

  3. D.T. Conklin

    Your Santa picture creeps me out.

    • Lane_Diamond

      Mwoohaha! Are you also scared of clowns? And girl scouts? And chihuahuas?

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